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Communication Kit

This communication kit is here to help you confidently share UC Scout with your school community and beyond. Inside, you’ll find ready-to-use stories, data, and messaging from real students, teachers, and counselors that highlight our impact and mission: expanding access to high-quality, A-G approved courses that support student success. Whether you’re a student, parent or guardian, educator, or counselor, these resources make it easy to explain the value of UC Scout and advocate for equitable learning opportunities for every student.

Our key messages

Our Purpose

UC Scout provides a full suite of A-G approved courses and curricula designed to support every student, teacher, and school. Our online courses offer opportunities for all students, whether they are seeking advancement, resources to support high school graduation or college admissions requirements, or remediation opportunities. UC Scout delivers rigor and quality with a strong commitment to equity, access, and academic success. As a program of the University of California, UC Scout brings trusted excellence and credibility to every learner we serve.

Learn more about our why.

Our Voice

UC Scout’s brand voice is clear, confident, and compassionate, projecting the prestige and trust of the University of California while remaining fresh, youthful, and engaging. We communicate with authority but in a flexible, supportive way that makes rigorous academics accessible to all learners. Our tone is high-quality yet approachable, cutting-edge yet grounded in care - always striving to be delightful, inspiring, and inclusive as we open new possibilities for students and educators alike.

Ready-to-use assets

Email Templates

We’ve included ready-to-use email templates to make it easy to share UC Scout’s free resources with your school community. Simply download a template, fill in the blanks, and send it to decision-makers at your school to help advocate for bringing UC Scout to your students.

Social Media

For those active on social media like LinkedIn, Instagram, Facebook, and more, we’ve included ready-to-use posts you can easily share. These posts highlight UC Scout’s impact and provide helpful information about our programs, making it simple to spread the word with your network.

Featured Stories

We’ve also included featured stories—ready-to-use assets that highlight real UC Scout users, including students and counselors. Simply copy and paste or download to share, and consider following us on social media @ucscout to stay connected and pass along the stories that inspire you.

Questions?

If you’d like a little extra guidance, we’ve also included an asset distribution guide to support you. It shows these assets in action and offers additional tools and tips to help you confidently share UC Scout with your networks.

Questions? Contact the UC Scout Outreach team at ucscoutoutreach@ucsc.edu to learn more about how you can advocate for UC Scout in your school community.